Not every business has a mascot, but at Above Roofing, we have “Roofus,” a border collie. He represents our amazing team of professionals and our commitment to your protection. When you see him in our advertising around the community, we hope you think: hardworking, friendly, and smart. Above Roofing’s team are all of those things while we install and maintain the most secure and attractive roof for your home or business.
Dogs provide protection and comfort. So do our roofs.
We’re so committed to the values of safety and comfort that we support the Humane Society of West Michigan to promote the humane treatment and responsible care of animals. Through our work on your home, our financial gifts, and volunteering, we can help provide dogs like Roofus with a great life.
What’s with the dog on your trucks and in your ads?
That dog is Roofus, our mascot! He is a symbol of our commitment to protection, hard work, friendly service and comfort to families and the pets they love every day. We’re so committed to the values of safety and comfort that we partner with the Humane Society of West Michigan to promote the humane treatment and responsible care of animals.
Why did you pick that dog breed?
We picked the Border Collie because they are hardworking, loyal, friendly, and very smart. If you remember Lassie from the 1950s, you know that dogs have a sixth sense at knowing when something is wrong and how to fix it.
Why did you pick to support the Humane Society of West Michigan?
We sponsor the Humane Society of West Michigan because they are in our backyard and they promote the humane treatment and responsible care of animals in West Michigan through education, example, placement, and protection. To find out more visit www.hswestmi.org
Do you partner with any other animal organizations?
Yes, we also partner with Camp Bow Wow of Hudsonville. We know that roofing work can be especially stressful for dogs, and Camp Bow Wow is a perfect doggie daycare for our clients’ dogs. We offer their clients special deals, and they do the same for clients of ours. To find out more about them, please visit www.campbowwow.com/hudsonville/